Leveraging Location Analytics to Discover the Future of Brick and Mortar

Opening remarks from Placer.ai CEO and Co-Founder Noam Ben Zvi.

In this panel we look at the key trends influencing the wider retail and retail real estate markets and how they could impact 2022. From the shifts accelerated by the pandemic to the role of omnichannel in the future of retail, we will examine the key topics driving brick-and-mortar performance.

COVID changed the way we shop and the uncertainty it created forced shopping-center owners to reevaluate strategies on everything from co-tenancy and marketing to acquisitions. In this panel, we will analyze the way COVID impacted shopping-center operations, examine the role of data in maximizing a center’s potential and look at which trends could define 2022.

Defying the Retail Apocalypse narrative, there is a growing recognition of the continued fundamental importance of brick-and-mortar locations to retail success. In this panel we will look at those actively bringing tenants and landlords together to understand how the wider sector is evolving and what it could mean for all players involved.

COVID-driven uncertainty has only deepened the importance that Economic Development professionals across the sector play in driving a thriving retail environment. In this panel, we will focus on what has changed as a result of COVID, the role of Economic Development professionals in the current environment, and the opportunities that have been presented by the recovery.

While the retail real estate landscape is always evolving, the current environment is unique both in the potential opportunities and the risks it presents. In this panel, we will speak to the tenants themselves to understand how they view a changing landscape, what current trends mean for their own strategic plans, and examine the role data can play in improving collaboration between tenants and landlords.

Data is changing the way decisions are made in retail and retail real estate, and the pace of innovation in this area is only increasing. In this panel we will talk to leading data players to understand how to maximize data in the current environment, the growing trend of bringing data sets together and the future of the sector.

The retail real estate landscape was changing dramatically before COVID, but the pandemic’s impact created new trends while accelerating the impact of others. In this panel, we will break down some of the key trends affecting the space and what these could mean for the coming year, while looking at the role of data in helping to improve decision making amid the uncertainty.

The disruptions felt across the CRE landscape have put an added focus on effective communication and a deep understanding of consumer sentiment. In this panel we will analyze the way marketing professionals need to adapt and how to leverage data to do so, as well as examine what 2022 could look like for players in the sector.